Department of Marketing of the College started its endeavour for specialized education in the field of marketing. The department brings together the conventional and innovative approaches of marketing within the framework of professionalism. The department focuses on practical exercise, assignments, group discussions and case study to enhance problem solving or presentation skills. The faculty implements best teaching learning process, professional programmes and live team projects to groom young workforce to enable them to assume valuable skills required to become marketing professionals, supply chain professionals and team leaders. Marketing programmes for the students provide special skills and knowledge which help them in creation of pricing strategies, promotion of sales and implementation of advertising methods in global competitive corporate world. The department is also committed to attain academic distinction as an ideal centre in the field of marketing. In addition, the department also lays importance on co-curricular and extracurricular activities. The subject of marketing is open for arts students, who can opt this subject with other elective subjects. The core subjects in marketing are basics of marketing, sales management, advertising sales management, rural marketing and retail management.
ECONOMICS | ENGLISH | HINDI | HISTORY | HOMESCIENCE | MARKETING | MUSIC | POLITICAL SCIENCE | SANSKRIT
| Name | Dr. Poonam Madaan | |
| Designation | Associate Professor & Head | |
| Qualification | M.Com.; M. Phil; Ph.D. | |
| E-mail ID | poonammadan1976@gmail.com | |
| Research Interests | Marketing |
15 September 2023: Free digital marketing & Graphic designing courses were started
02 October 2023: Online Quiz Competition was Organized
09 October 2023: A National Level Video Ad Making Competition was organized
05 February 2024: A discussion program on the budget of 2024 -2025 was organized
06 February 2024: A lecture on the topic “Career Opportunities in Marketing Field” was organized
19 February 2024: A commemoration program was organised on the 109th death anniversary of Gopal Krishna Gokhale
20 October 2022 : Under the joint auspices of Department of Marketing, Career Guidance and Placement Cell and Alpha Silicon Company, a 30-hour digital marketing course was started.
21 October 2022 : Under the aegis of Department of Political Science and Department of Marketing Management a film based on the life of Swami Vivekananda was shown to the students of B.A
18 November 2022 : Department of Political Science and Department of Marketing Management organized a workshop for the B. A. 3rd year students, in which information related to internet and security related requirements.
14 December 2022 : An article writing competition was organized . Topic of the competition was “ Impact of International war on the Economic System “
17 February 2023 : The closing ceremony of the course on “Digital Marketing” organized under the joint auspices of the Department of Marketing, Career Guidance and Placement Cell and Alpha Silicon Panipat
25 March 2023: An extension lecture was organized
09 May 2023: Organized a Power Point Presentation Competition as a class activity for BA class
02 December 2021: Course on Online Digital Marketing was started
14 December 2021: National Level Online Quiz Competition organized
16 December 2021: Tagline Writing Competition
24 December 2021: A speech competition on Consumer Protection Act was organized by the students of Marketing Management in the BA class
07 March 2022: Online Declamation Quiz Competition was organized as a class activity for class B.A
7 May 2022: Political Science & Marketing Management Department are Jointly organized one day Educational Trip to visit “Kurukshetra” for the students of B.A. Class
27 May 2022: A class activity was conducted
30 May 2022: Department of Marketing Management with collaboration of Megha Learning Foundation is going to organise a workshop on E-mail writing under the guidance of Dr. Poonam Madan for the students of BA
21/06/2021: National Level Online Declamation Competition was organised in collaboration with department of Political Science on “Life During and After Lockdown-COVID 19” .
26th November, 2020: Department of Marketing and Political Science celebrated Constitution Day by organising an oath ceramony.
26 December 2020: Online National Level Essay Writing and Slogan Writing Competition organized in collaboration with Department of Political Science
April 30, 2021: A National Level Webinar was organised on the topic “Digital Marketing during the Present Economic Downturn” in collaboration with department of Economics. Mr. Chinten Mehta was Keynote Speaker from IIDE, Delhi.
A Lecture on “Second Wave of COVID -19 -Causes and Solutions” was delivered by Dr. Poonam Madan on May 6, 2021.
One day seminar was organized on 28th August 2019 on Article 370 & 35 A, wherein two invited speakers provided valuable information about these significant issues.
A symposium on Shahid Bhagat Singh was organised on his birthday. Students of final year presented their views through poems, songs and speech.
Organised extention lecture on “Success Mantras of Life” delivered by Lalit Wadhwa, Associate Professor, Geeta Institute of Management Kurukshetra.
Delivered an extension lecture on “Youth day in college campus entitled “युवा शक्ति पर विवेकानंद के विचार”
Organized a speech competition on “Women’s Day”.
Organized an extension lecture on 23rd February, 2017 on the topic “Success Mantras of Life”. The resource person was Mr. Lalit Wadhwa, Assistant Professor at Geeta Institute of Management & Technology, Kurukshetra. The main objective of the lecturer was to motivate the students for improving their knowledge skill, attitudes and values appropriate to life long success.
Organized State level Essay Writing and Slogan Writing Competitions on various general topic related to “Politics and Marketing”. The objective of this competition is to provide the platform for the students to show their writing skills and to test interpretation skill of students and to give them the liberty to express their views on subject according to their prospective. These type of competitions also go a long way to boost confidence among students.